Content Marketing Idea

The Campaign is created for Mont Blanc watches. The idea will be “click a selfie with Mont Blanc” & post it to any social media platform on which Mont Blanc is there and get chance to win prices. The followers on social media pages will be the audience. This will be marketed through social media and in store posters. The goal is to get as much as followers on social media pages and create brand awareness. This will be launched near Christmas days and continue till first week of new-year. Mainly it will be promoted on Facebook and Instagram. The people who are already following will read and tend to buy the product and will bring more sales and awareness.

SEO audit of Tag Heuer & Fossil watches Website

The reason why SEO is important for a business is that, mostly online search engine users use the top suggestion in the result pages and to take an advantage of being on the top of this list, will make their business popular and so the customers. SEO determines the usability of the website and so it can determine that if a company is investing in some advertisement on their website or online, is it working good or not. But overall, because of increasing number of online search users, it is very important to focus on SEO too.

 Google Trends of these Brands:

•  From the trends going in the wrist Watches, interest of users in Tag Heuer was seen far less than the wrist watches and fossil watches whereas the interest in Fossil was seen relatively high then the Tag Heuer and seems to be on the top in wrist watches in the search.

 

Latent Semantic Indexing Keywords:

Tag Heuer:

·         Is Tag Heuer a good brand?

·         Tag Heuer ranking.

·         Tag Heuer formula 1 price?

Fossil:

·         New fossil watches 2016

·         Fossil watches clearance

·         Fossil watches outlet

·         Fossil watches for women with price list.

Summary:

Brand A’s strengths are it has a lot number of H elements which provides customer varieties of things to look onto online and keep them engaged with their website.

Brand B’s strengths are they have wide options and provides big variety of products to people, and due to this high variety they have more search then the other brand.

Areas that need improvement: In my opinion, I didn’t found any area to be improved.

The keyword sentences found on the sites were: top trending watches, discounted watches, luxury watches, business- class watches.

Conclusion:

In my opinion, both of the brands have a very strong SEO and both of them performed well, having mostly all of the factors that were asked. I didn’t found anything surprising in these brands, though I found this assignment surprising.

APA Citation:

Tag Heuer (2017). Homepage title. Retrieved from https://www.tagheuer.com/en-us

Fossil (2016). Homepage title. Retrieved from https://www.fossil.com/us/en.html?borderFreeCountry=CA

Google. (February 2017). Google trends. [Wrist watches]. Retrieved from https://www.google.ca/trends/explore?date=today%2012-m&geo=CA&q=wrist%20Watch,tag%20heuer%20watches,fossil%20watches

LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/