The Campaign is created
for Mont Blanc watches. The idea will be “click a selfie with Mont Blanc” &
post it to any social media platform on which Mont Blanc is there and get
chance to win prices. The followers on social media pages will be the audience.
This will be marketed through social media and in store posters. The goal is to
get as much as followers on social media pages and create brand awareness. This
will be launched near Christmas days and continue till first week of new-year.
Mainly it will be promoted on Facebook and Instagram. The people who are
already following will read and tend to buy the product and will bring more
sales and awareness.
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