OMEGA vs CITIZEN on YouTube

Title: OMEGA vs CITIZEN

Sub-title: YouTube analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

Omega

OMEGA’s YouTube Channel shows that they post 2 videos a month on an average which includes the video of: The watch getting tested in the NASA, New watch launch video and watch’s advertisement done by having celebrity as a partner. They basically show industry related content including the promotions, advertisements and launching of new watches.

Their YouTube channel has total 20,562,654 views, 319 videos and undefined Subscribers.

https://www.youtube.com/watch?v=A_IZVfWo5z0

OMEGA has the most famous video on YouTube which shows their ne festive collection in a beautiful style. The video got 138,888 views till now and was posted on December 1, 2016.

They description shown in the video content contains: The homepage of the brand, http://omegawatches.com, and keywords- OMEGA’s festive collection.

CITIZEN

CITIZEN’s Youtube channel shows that they upload their videos once a month. Some of the video were uploaded a few times in a month.

·         Their collection of videos include the videos of design, smart watch, collections, and advertisements in which the watches are shown.

·         They show an industry based content which mostly includes the videos of the configuration of the watches.

·         Its Youtube channel has total 2572 subscribers, 47 videos.

https://www.youtube.com/watch?v=P8yfJ6s-XNw

CITIZEN’s most famous video was uploaded on 1 September, 2016 which got the highest number of views and likes on any of the recent videos (28,885 views). The video shows their new model of the watches which has Bluetooth in it which will embed them into the smart world.

The description of the video includes: the link to the CITIZEN Bluetooth watch website- http://www.citizenwatch-global.com/bluetoothwatch/index.html

If we compare the YouTube channel of both brands, OMEGA looks more powerful and attractive to the viewers than CITIZEN which the numbers of views and subscriber shows.

Rolex and Bell & Ross on Youtube

Rolex has many videos, and they post at a frequency of at least one video a week. Rolex’s most of the videos are about the watch because glamorous, beautiful, and cutting edge craftsmanship. Rolex also includes videos of art, sports, and music. They are all related to the kind of events high class (rich people in plain language) would be either doing or watching.

Bell and Ross whereas, have a fighter jet on the banner, and have the uploading frequency of one video per month. Most of their videos are about their watches, whereas they also have Formula 1 cars, high speed bikes in their videos.

The kind of videos they post reflect back on the kind of people they target and image they have, or want to build upon. Rolex goes after high end, royal, rich, and exclusive consumers. Whereas Bell & Ross has this image, that portrays those who buy Bell & Ross are adventurous and fearless.

Most viewed video on Bell & Ross YouTube page is BR-X1 Tourbillon Sapphire with six hundred thousand views. Video is about a Limited-Edition Watch which is worth $495,000 USD. It is elegant watch

Most viewed video on Rolex’s YouTube page is “Rolex presents: South Face Annapurna (Extended). It is a twenty-seven-minute episode.

Rolex has fifty-two thousand YouTube subscribers, and seven million views. We are unable to see Bell & Ross’s number of YouTube Subscribers; they have two and half million channel views.

Tag Heuer and Fossil on YouTube

• Tag Heuer brand posts at least 10 videos per month regularly whereas Fossil brand uploads 6-7 videos per month but not at a constant rate as in some months they upload up to only 2-3 videos.
• Tag Heuer brand usually have sports in their videos. They post the videos of famous sports like football, cyclists, car and bike racing, boxing, surfing and swimming. They are always present on events like famous leagues and tournaments. They have famous stars in their videos like Mohammad Ali, Mat Hummels, Tom Brady and many more superstars. On the other side Fossil usually display the watch as a gift product. They always promote on them on specials events in a year like valentine day. Aside from this they focus on giving the details of watch in most of their videos.
• Tag Heuer latest video that was very successful was about one week ago in which a BMC rider was in race and got about two thousand views and other was about three months ago that was a tribute to Mohammad ali and it got half million views whereas Fossil brand has its most successful videos about three to four months ago and in both the new addition of functions was displayed.
• Tag Heuer videos was so successful because of well-known personalities as Mohammad Ali whereas fossil videos were famous due to the unique features they provided for customers.
• Both of the brands have great quantifiable data. Firstly Tag Heuer have 32540 subscribers and have 355 videos and are linked to various social sites as twitter, Facebook and Instagram. On the other side Fossil brand have 0nly 9786 subscribers and they have posted only 90 videos and their links are Facebook, twitter, Instagram, pin interest and google.

  

  Most Viewed video of Tag Heuer presenting Mohammad Ali.

  
  

  

  Most Viewed video of Fossil presenting Fossil Q(Smart Watch).