Fan pages of OMEGA

Title: OMEGA vs CITIZEN

Sub-title: Fan-pages of OMEGA 

Author’s name: Daksh Gaur

Fan pages of Omega

Facebook:

As the above screenshot shows the unofficial site of OMEGA watches which tells us information about the vintage watches of the brand.

Total likes: 1512, followers: 1516.

https://www.facebook.com/Omega-Vintage-Watches-173008849376289/

Twitter:

OMEGA brand has a fan page in which they are selling used and the copies of OMEGA watches. They have 98 followers and have 96 Tweets.

https://twitter.com/omegawatchesmen

YouTube

This OMEGA fan page on Youtube tells inside story of all omega watches and also share the same videos as on the verified OMEGA homepage.

https://www.youtube.com/channel/UCzm4TAWrJVxaZqu2azQshcw

OMEGA's Digital Marketing Campaign

Title: OMEGA 

Sub-title: Content marketing for OMEGA

Author’s name: Daksh Gaur

DISCLAIMER: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 

Our Digital Campaign for the launch will be for the famous watch brand OMEGA.

In the past the brand campaign was done in the most famous way which is the way of Commercials. We all know the James Bond series in which one of the movie Skyfall 007 had the commercial and advertisements in the media of the brand’s watch.

If having the authority to launch a new campaign for the brands promotion, we would come up with the new idea of marketing or products digitally.

As the Family Day is just round the corner, we can have our promotional offer for families of Young professionals, and working people.

We will start the offer with having a package discount to families in which if they will buy minimum two watches they will get a 30% discount on the purchase.

For male working professionals with family, we can give them special discounts for them as a 25 % and and additional 10 % for their wives.

Our goal for this Family Day would be to make all the watch lovers to be a part of the OMEGA family.

In terms of Social Media Platform, we would choose facebook and Twitter as both of these platform have huge opportunity to get more customers, views, shares and likes on our pages.

As we already have huge amount of followers on Facebook and Twitter, we will come up with a video in which all the watches would be shown as a slideshow and would greet everyone to attend our campaign on the respective social media.

The huge offer and amazing watches would encourage people check the links out and look into the details of the offers.

We will also come with posters and pictures of our new and existing models to refresh the followers’ memory about our products.

Link to the video:  https://youtu.be/tSGlRwTyl3Q

Posters

         

              

OMEGA vs CITIZEN on YouTube

Title: OMEGA vs CITIZEN

Sub-title: YouTube analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

Omega

OMEGA’s YouTube Channel shows that they post 2 videos a month on an average which includes the video of: The watch getting tested in the NASA, New watch launch video and watch’s advertisement done by having celebrity as a partner. They basically show industry related content including the promotions, advertisements and launching of new watches.

Their YouTube channel has total 20,562,654 views, 319 videos and undefined Subscribers.

https://www.youtube.com/watch?v=A_IZVfWo5z0

OMEGA has the most famous video on YouTube which shows their ne festive collection in a beautiful style. The video got 138,888 views till now and was posted on December 1, 2016.

They description shown in the video content contains: The homepage of the brand, http://omegawatches.com, and keywords- OMEGA’s festive collection.

CITIZEN

CITIZEN’s Youtube channel shows that they upload their videos once a month. Some of the video were uploaded a few times in a month.

·         Their collection of videos include the videos of design, smart watch, collections, and advertisements in which the watches are shown.

·         They show an industry based content which mostly includes the videos of the configuration of the watches.

·         Its Youtube channel has total 2572 subscribers, 47 videos.

https://www.youtube.com/watch?v=P8yfJ6s-XNw

CITIZEN’s most famous video was uploaded on 1 September, 2016 which got the highest number of views and likes on any of the recent videos (28,885 views). The video shows their new model of the watches which has Bluetooth in it which will embed them into the smart world.

The description of the video includes: the link to the CITIZEN Bluetooth watch website- http://www.citizenwatch-global.com/bluetoothwatch/index.html

If we compare the YouTube channel of both brands, OMEGA looks more powerful and attractive to the viewers than CITIZEN which the numbers of views and subscriber shows.

OMEGA & CITIZEN on twitter

Title: OMEGA vs CITIZEN

Sub-title: Twitter analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

As the screenshot shows that OMEGA has a good number of following on Twitter which is 171K with total 2238 number of tweets on its verified page.

·         OMEGA has pretty much same content as on Facebook which includes gift items given to celebs, Taken part in a show or an event as a sponsor or as a partner.

·         It totally does follow 50-50 rule as it takes part in all the promotional events and also posts about the new watches they are launching, one of which in Moonwatch which is going crazy on all social media.

·         OMEGA tweet mostly each day any hour to give updates to their followers.

OMEGA’s most famous tweet in past 25 tweets was about the modern face of a classic watch which comes under the Moonwatch- Speedmaster. On Jan. 27

The tweet has total 299 likes and 92 retweets which is the highest numbers amongst the most recent ones.

The keyword used in it are: omegawatches, moonphase, #Moonwatch.

CITIZEN

As the above screenshot shows about the CITIZEN twitter page which has 23.7K followers with 2763 tweets and 1891 as an average number of likes.

·         CITIZEN tweet their updates once every 5 days on an average as compared within the last 25 tweets.

·         Its tweets does talk about the new watches they are launching, the new events they are sponsoring or hosting and the details about their brand and industry they are in.

·         The above point concludes that it comes under the 50-50 rule where everything is tweeted about the brand.

The following post was the tweet famous tweet amongst the past 25 tweets as it shows the new watch of CITIZEN with an Eco-Drive Mesh Chronograph work. It grabbed the highest number of likes and retweets which were: 47 like and 17 retweets.

Keywords: #BlueMonday, citizenwatch.

In comparison of both OMEGA and CITIZEN watches on twitter, OMEGA was taken into more consideration as it has got more number of followers and likes on the post.

OMEGA vs CITIZEN on Facebook

Title: OMEGA vs CITIZEN

Sub-title: Facebook analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

·         OMEGA is a very popular brand on Facebook having 1,235,984 likes and 1,219,858 followers on its verified page. It shows all the updated notification about the new launches, promotional events organized by them and many more updates.

·         OMEGA usually post their updates on daily basis.

·         On an average its Facebook page gets around 1.5k likes, 50 shares and includes many other activities on its page.

A recent post which was posted on Facebook, regarding a Golf match which was won by a famous player El Niño in Omega Dubai deserts. It was a promotional event placed in Dubai by Omega. This post got the highest likes and shares in the month of February (2.1k likes, 89 shares).

Keywords used in the posts are: Moonwatch, Omega Golf Dubai, Omega Watch, and Vintage Omega Watch.

OMEGA comes under the 50-50 rule as it has many recent posts which includes the new launches of the product, Promotional events, Sponsorships and gifts to celebrities and stars.

  

CITIZEN

·         Citizen is also a popular brand which has promoted a multi-cultural mindset that fosters excellence and creativity. It has its brand name tribute to the workers who first made the watch in the year 1918 to address the citizen of the brand user.

·         It has total 164,200 likes and 159,168 followers on Facebook.

·         Citizen usually post their updates on an average of every 2 days.

·         On an average Citizen’s Facebook page gets around 1.5-1.8k likes, around 35 comments on each posts with around 50-60 shares.

One of the recent and most liked post was on the Valentine’s week which shows the CITIZEN watch in the girl’s hand having flowers with her.

The following post was posted on February 10, 2017 which has got 3.7k likes, 56 shares and 9 comments till now which is the highest in the recent posts.

Keywords used in the posts are: MyCitizen, Citizen Watch US,

CITIZEN does pass the rule of 50-50 as it has many promotions going on in their posts with their recent updates of their new launches and industries. CITIZEN is also engaged in many other events as a sponsor or partner.

  

                              

In comparison of both Brands on Facebook, CITIZEN has more like and followers on Facebook and is loved by many on the same. Looking through all perspectives, CITIZEN has more fan following on Facebook.

Welcome to the World of Luxury and Trending Watches

Introducing our Blog:

In this blog, you will be able to find information focusing on how digital marketing takes place by popular and trending brand's social media and digital marketing strategies. This blog is a part of Sheridan Media Marketing.

The Brands we will be looking at are:

• Rolex
• Omega
• Mont Blanc
• Citizen
• Tag Heuer
• Bell and Ross
• Fossil
• Gucci
• Rolex

Introducing our writers:

The author of this blog is the KAAD watches group, students of Sheridan college enrolled full-time in Business marketing.
The reason behind the name of the group is simple, its just the initial of the author of the group members.
K: Karan, A: Anubhav, A: Amrinder, D: Daksh
The purpose for the blog is to analyze the digital marketing strategies of luxury and trending brands listed above in the marketing sector.

Starting from the left-hand side: Anubhav Garg, Amrinder Dhalla,
Karankumar Valekar, Daksh Gaur
Students of Sheridan College.