OMEGA & CITIZEN on twitter

Title: OMEGA vs CITIZEN

Sub-title: Twitter analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

As the screenshot shows that OMEGA has a good number of following on Twitter which is 171K with total 2238 number of tweets on its verified page.

·         OMEGA has pretty much same content as on Facebook which includes gift items given to celebs, Taken part in a show or an event as a sponsor or as a partner.

·         It totally does follow 50-50 rule as it takes part in all the promotional events and also posts about the new watches they are launching, one of which in Moonwatch which is going crazy on all social media.

·         OMEGA tweet mostly each day any hour to give updates to their followers.

OMEGA’s most famous tweet in past 25 tweets was about the modern face of a classic watch which comes under the Moonwatch- Speedmaster. On Jan. 27

The tweet has total 299 likes and 92 retweets which is the highest numbers amongst the most recent ones.

The keyword used in it are: omegawatches, moonphase, #Moonwatch.

CITIZEN

As the above screenshot shows about the CITIZEN twitter page which has 23.7K followers with 2763 tweets and 1891 as an average number of likes.

·         CITIZEN tweet their updates once every 5 days on an average as compared within the last 25 tweets.

·         Its tweets does talk about the new watches they are launching, the new events they are sponsoring or hosting and the details about their brand and industry they are in.

·         The above point concludes that it comes under the 50-50 rule where everything is tweeted about the brand.

The following post was the tweet famous tweet amongst the past 25 tweets as it shows the new watch of CITIZEN with an Eco-Drive Mesh Chronograph work. It grabbed the highest number of likes and retweets which were: 47 like and 17 retweets.

Keywords: #BlueMonday, citizenwatch.

In comparison of both OMEGA and CITIZEN watches on twitter, OMEGA was taken into more consideration as it has got more number of followers and likes on the post.

Rolex and Bell & Ross on Twitter

Rolex needs to approve our twitter follow request.

MONT BLANC vs GUCCI on Twitter

Both brand’s content is almost similar to content shared on Facebook. The frequency pf both brands is almost same and tweet almost every day. Mont Blanc talks about the limited edition products, new products, designers. It also promotes its marketing campaigns on twitter. Mont Blanc also shares articles. It attracts costumer by telling facts related to its latest products so that they tend to open and watch, that how can that product benefit. It brings up online contest and posts pics of the places, where the winners are awarded tour packages. The videos posted on twitter page of Mont Blanc features famous personalities. Innovation in new products can also be seen from twitter post of Mont Blanc. Gucci tweet shows more of artistic stuffs. It tweets posts from pictures taken all around the world. As the brand is nature oriented, it promotes campaigns of natural products like bamboo. They have sent personalities throughout the world and captured Gucci. It hosts award shows and post tweets and pictures from the award functions. China is a big market for Gucci products and so on the Chinese new year, they came up with an animation and wished everyone a Chinese New Year. It has focused more to promote the brand than the product.

•  QP watches magazine twitter page

 Link: https://twitter.com/qp_editors 

Tag Heuer and Fossil on Twitter

•  From the tweets posted by Tag Heuer, it looks like nearly half of their tweets are related to some sort of sports activities mainly soccer, and they engage people towards their brand through these activities. Whereas, Fossil appears to have their tweets similar to their Facebook page, keeping all the tweets related to what’s going on in the market with their diversified products.
• Tag Heuer is having more than 316k followers with 3,496 likes and a total of 8,413 posts, whereas Fossil seems to be more active on tweeter with 107k tweets and 74.6k followers and 538 likes.
• The words commonly used by Tag Heuer on their tweets are sensational, classic, and fossil use FossilQ, Valentines Day.
• The 50/50 rule on both of the brands seem to be unsound to them because most of their product are either related to their product or some sort of message to people featuring their product.
• The average number of likes of tweets posted by Tag Heuer is between 25 to 150 likes, 15 to 40 comments and very low shares varying between 3 to 10 shares.
• The most successful Tweet by Tag Heuer was about a sensational look watch with 171 likes, 37 comments. The colors in the image and the look of the watch make the people attractive towards the watch.
• Fossil’s tweet that got little bit of attention from the users of twitter was on their new hybrid smartwatch for the Valentines Day for a girl to gift her guy on the special occasion. And the response was not so high with 32 tweets, 9 comments and 2 shares.

  

  Popular post of Tag Heuer on Twitter.

  
  

  

  Popular post of Fossil on Twitter.