OMEGA's Digital Marketing Campaign

Title: OMEGA 

Sub-title: Content marketing for OMEGA

Author’s name: Daksh Gaur

DISCLAIMER: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 

Our Digital Campaign for the launch will be for the famous watch brand OMEGA.

In the past the brand campaign was done in the most famous way which is the way of Commercials. We all know the James Bond series in which one of the movie Skyfall 007 had the commercial and advertisements in the media of the brand’s watch.

If having the authority to launch a new campaign for the brands promotion, we would come up with the new idea of marketing or products digitally.

As the Family Day is just round the corner, we can have our promotional offer for families of Young professionals, and working people.

We will start the offer with having a package discount to families in which if they will buy minimum two watches they will get a 30% discount on the purchase.

For male working professionals with family, we can give them special discounts for them as a 25 % and and additional 10 % for their wives.

Our goal for this Family Day would be to make all the watch lovers to be a part of the OMEGA family.

In terms of Social Media Platform, we would choose facebook and Twitter as both of these platform have huge opportunity to get more customers, views, shares and likes on our pages.

As we already have huge amount of followers on Facebook and Twitter, we will come up with a video in which all the watches would be shown as a slideshow and would greet everyone to attend our campaign on the respective social media.

The huge offer and amazing watches would encourage people check the links out and look into the details of the offers.

We will also come with posters and pictures of our new and existing models to refresh the followers’ memory about our products.

Link to the video:  https://youtu.be/tSGlRwTyl3Q

Posters

         

              

Content Marketing Idea for Rolex

Suggestion for Rolex on a campaign idea. They should be more socially active, and provide minor discounts. But my idea is, “Try out friends/families Rolex’. In this campaign, people will try wearing their friend or family’s Rolex and see if they like it. As Rolex is amazing brand, make great watches. It would be impossible to be not like that experience.

So, now the person that tried, would also want to buy one. Or at least want it more than ever. Because they have the “tasted the blood”. They can post on their social media, and post the user created content.

Goals would include multiplying Rolex’s sales. Also, it will make Rolex more approachable, and higher demand brand then it already is. This campaign would ideal to start around October, throughout First week of January.

Promotions may include, Facebook and Magazine ads. Facebook, since it is has a broader audience, and magazine because they will attract the right type of audience.

When someone tries on the Rolex, they will either want to buy one right away or put it on their bucket list. Like I have, a Rolex is on top of it.

Content Marketing Idea for Tag Heuer

• In my opinion, being a digital marketer for Tag Heuer, Tag Heuer can start live streaming their sports activities and those moments when they launch their products. In this way, Tag Heuer can grab huge amount of audience.
• Live Streaming on some special occasions too can grab a lot of people towards Tag Heuer.
• Because 2016 was reported a successful year for live streaming. Facebook, Instagram, Twitter, and many more social medias introduced live steaming and most of the products even apple launched their product IPhone 7 and Plus with live streaming the press conference.
• In this way, Tag Heuer can engage people towards their watch and as the social media notifies their users about the live streaming of something, Tag Heuer can grab attention from people whenever they are live streaming.
• Through live streaming, Tag Heuer can notice how many people currently are interested in watching there live video and how well they are performing by noticing how many people are actually staying on their video.
• Following is an example of a sport activity grabbing attention of people through live video and in the same way Tag Heuer can make some posters and promote this activity.
• The goals for this concept would be to grab audience towards Tag Heuer and noticing how many people actually like Tag Heuer, so that other marketing strategies can also be measured through it. Live streaming the sports activities will bring all the sports fans towards Tag Heuer page and so, Tag Heuer can be promoted in this way. By including live streaming videos of some fashion shows featuring there watch also can grab a lot of likes and shares on their page and so Tag Heuer can gain popularity on social Medias.
• This new idea by Tag Heuer can be promoted through the posters of the sport, for example: a poster of sport printed by Tag Heuer and showing that you may watch the event even if you are at home.

A Example for Content Marketing for Live Streaming.

 
Note: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.