Suggestion
for Rolex on a campaign idea. They should be more socially active, and provide
minor discounts. But my idea is, “Try out friends/families Rolex’. In this
campaign, people will try wearing their friend or family’s Rolex and see if
they like it. As Rolex is amazing brand, make great watches. It would be
impossible to be not like that experience.
So, now the
person that tried, would also want to buy one. Or at least want it more than
ever. Because they have the “tasted the
blood”. They can post on their social media, and post the user created
content.
Goals would
include multiplying Rolex’s sales. Also, it will make Rolex more approachable,
and higher demand brand then it already is. This campaign would ideal to start
around October, throughout First week of January.
Promotions
may include, Facebook and Magazine ads. Facebook, since it is has a broader
audience, and magazine because they will attract the right type of audience.
When
someone tries on the Rolex, they will either want to buy one right away or put
it on their bucket list. Like I have, a Rolex is on top of it.
