The Campaign is created
for Mont Blanc watches. The idea will be “click a selfie with Mont Blanc” &
post it to any social media platform on which Mont Blanc is there and get
chance to win prices. The followers on social media pages will be the audience.
This will be marketed through social media and in store posters. The goal is to
get as much as followers on social media pages and create brand awareness. This
will be launched near Christmas days and continue till first week of new-year.
Mainly it will be promoted on Facebook and Instagram. The people who are
already following will read and tend to buy the product and will bring more
sales and awareness.
Showing posts with label Mont Blanc. Show all posts
Showing posts with label Mont Blanc. Show all posts
Wednesday, 15 March 2017
Tuesday, 14 March 2017
Fanpages of MONT BLANC & GUCCI
GUCCI
“The Gucci Vintage
Watches” Facebook page displays pics of the Gucci stylish watches. This page
has 3275 likes & 3269 followers.
Pintrest
This pintrest page has
got apmle pictures of just the gucchi watches.It also contains the link to the
websibes from which the watches can be bought. People have posted tweets and
there are keyword with hashtag in the post.
Google+
This google+ page had
3992559 followers. It shows posts of Gucci branding. All the posts are mainly
resembling art and has very less posts of watches.
MontBlanc
Facebook
The fan page of Mont
Blanc watches has 393 followers. The page gives information regarding various
models of the watch collection of Mont Blanc. It also talks about the designers
who designed the watch.
Instagram
This Instagram page of Mont
Blanc shows various Mont Blanc products. Some posts include models and other
posts shows a photography art of Mont Blanc products.
Advertisement page
This ad is endorsed by
Hugh Jackman and shows a Mont Blanc watch. Good graphic and colour contrast
used.
Sunday, 12 March 2017
MONT BLANC vs GUCCI on Twitter
Both brand’s content
is almost similar to content shared on Facebook. The frequency pf both brands
is almost same and tweet almost every day. Mont Blanc talks about the limited edition
products, new products, designers. It also promotes its marketing campaigns
on twitter. Mont Blanc also shares
articles. It attracts costumer by telling facts related to its latest products
so that they tend to open and watch, that how can that product benefit. It
brings up online contest and posts pics of the places, where the winners are
awarded tour packages. The videos posted on twitter page of Mont Blanc features
famous personalities. Innovation in new products can also be seen from twitter
post of Mont Blanc. Gucci tweet shows more of artistic stuffs. It tweets posts
from pictures taken all around the world. As the brand is nature oriented, it
promotes campaigns of natural products like bamboo. They have sent
personalities throughout the world and captured Gucci. It hosts award shows and
post tweets and pictures from the award functions. China is a big market for
Gucci products and so on the Chinese new year, they came up with an animation
and wished everyone a Chinese New Year. It has focused more to promote the
brand than the product.
- QP watches magazine twitter page
Saturday, 11 March 2017
MONTBLANC vs GUCCI on Facebook
products which let
customer to look into the product. As to indicate itself as a prestige brand,
the articles and posters state that their products are designed by reputed
designers. In order to promote the brand,
Mont Blanc sponsors award events. Recently, It sponsored “The SAG Awards
2017”
In regarding to
increase Search engine Optimization, Mont Blanc uses keywords like the event
names, “The Screen Actor Guild Awards”, “Mont Blanc at THE SAF Awards”, “Mont
Blanc leather collection”. In order to position it’s one of the segment for
watches, they have used the key word, “For the Pioneer". In order to promote
their automatic watch, they branded using keyword “The racing spirit”. Their
most successful campaign was the “30
challenges in 5 days”
- Luxury Watches on Facebook
Link: https://www.facebook.com/WatchesOnNet/
Wednesday, 15 February 2017
Content Marketing Idea
The Campaign is created
for Mont Blanc watches. The idea will be “click a selfie with Mont Blanc” &
post it to any social media platform on which Mont Blanc is there and get
chance to win prices. The followers on social media pages will be the audience.
This will be marketed through social media and in store posters. The goal is to
get as much as followers on social media pages and create brand awareness. This
will be launched near Christmas days and continue till first week of new-year.
Mainly it will be promoted on Facebook and Instagram. The people who are
already following will read and tend to buy the product and will bring more
sales and awareness.
Monday, 6 February 2017
Welcome to the World of Luxury and Trending Watches
Introducing our Blog:
In this blog, you will be able to find information focusing on how digital marketing takes place by popular and trending brand's social media and digital marketing strategies. This blog is a part of Sheridan Media Marketing.
The Brands we will be looking at are:
Introducing our writers:
The author of this blog is the KAAD watches group, students of Sheridan college enrolled full-time in Business marketing.
The reason behind the name of the group is simple, its just the initial of the author of the group members.
K: Karan, A: Anubhav, A: Amrinder, D: Daksh
The purpose for the blog is to analyze the digital marketing strategies of luxury and trending brands listed above in the marketing sector.
The reason behind the name of the group is simple, its just the initial of the author of the group members.
K: Karan, A: Anubhav, A: Amrinder, D: Daksh
The purpose for the blog is to analyze the digital marketing strategies of luxury and trending brands listed above in the marketing sector.
 | |||
| Starting from the left-hand side: Anubhav Garg, Amrinder Dhalla, Karankumar Valekar, Daksh Gaur Students of Sheridan College. |
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