Content Marketing Idea for Tag Heuer

• In my opinion, being a digital marketer for Tag Heuer, Tag Heuer can start live streaming their sports activities and those moments when they launch their products. In this way, Tag Heuer can grab huge amount of audience.
• Live Streaming on some special occasions too can grab a lot of people towards Tag Heuer.
• Because 2016 was reported a successful year for live streaming. Facebook, Instagram, Twitter, and many more social medias introduced live steaming and most of the products even apple launched their product IPhone 7 and Plus with live streaming the press conference.
• In this way, Tag Heuer can engage people towards their watch and as the social media notifies their users about the live streaming of something, Tag Heuer can grab attention from people whenever they are live streaming.
• Through live streaming, Tag Heuer can notice how many people currently are interested in watching there live video and how well they are performing by noticing how many people are actually staying on their video.
• Following is an example of a sport activity grabbing attention of people through live video and in the same way Tag Heuer can make some posters and promote this activity.
• The goals for this concept would be to grab audience towards Tag Heuer and noticing how many people actually like Tag Heuer, so that other marketing strategies can also be measured through it. Live streaming the sports activities will bring all the sports fans towards Tag Heuer page and so, Tag Heuer can be promoted in this way. By including live streaming videos of some fashion shows featuring there watch also can grab a lot of likes and shares on their page and so Tag Heuer can gain popularity on social Medias.
• This new idea by Tag Heuer can be promoted through the posters of the sport, for example: a poster of sport printed by Tag Heuer and showing that you may watch the event even if you are at home.

A Example for Content Marketing for Live Streaming.

 
Note: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

Fan Pages, Influencers, inbound links for Tag Heuer and Fossil

• Tag Heuer: There are a number of influencers and inbound links of Tag Heuer and some of them are listed below.
• The top 6 influencers of Tag Heuer are Justin Bieber, Kim Kardashian, Walking dead AMC, Little Mix, Dane Cook, and CNN.
• Influencer: Havas Media and sibling agency Cake Group
• A campaign for a Swiss watch maker “Tag Heuer” was coordinated by Havas Media and sibling agency Cake Group, in order to launch Tag Heuer’s new product that was timed to the upcoming New York City Marathon. 
•  Celebrity Endorsements: Cristiano Ronaldo, a footballer posted a photo of himself with a watch which he received from Tag Heuer on his Instagram account. In the caption he Thanked Tag Heuer for the amazing fancy gift and signs off the post by putting the Tag Heuer’s Slogan “#donotcrackunderpressure”.

·         Some Inbound links for Tag Heuer are as follows:

o   Fashionbi – https://fashionbi.com/brands/tag-heuer/kols/twitter

o   Luxury Daily: https://www.luxurydaily.com/chanel-tag-heuer-jimmy-coo-and-influencers-news-briefs/

o   Influencer. World: http://ranking.influencer.world/en/account/tagheuer

Luxury Daily Website Screenshot.

Fashionbi Website Screen Shot.

Influencer.world Website Screenshot.

Fossil: Fossil is a brand which is diversified in variety of products and so they have a big amount of influencers, fan pages and inbound links too.

• Following are some of the influencers of Fossil on Twitter:

o   People Magazine

o   JR Rikishi Fatu

o   SAP

o   Overnight Prints

o   Downtown Disney

• Fossil Insights: Fashionbi Index Book 2014, The New Jewelry
• Fossil Inbound Links: Following are some of the inbound links of fossil from where Fossil promotes their brand and increase popularity.

o   Website Encyclopedia: http://www.siteencyclopedia.com/fossil.com/

o   WWD: http://wwd.com/business-news/media/buzzfeeds-tasty-fossil-first-fashion-deal-10703987/

o   Vrzomrlo: https://vrzomrlo.wordpress.com/2012/12/23/598-exploring-for-fossil-es3219-ladies-georgia-watch-sale-price/

Website Encyclopedia website's Screenshot.

WWD website's Screenshot.

vrzomrlo Website's Screenshot.