OMEGA vs CITIZEN on Facebook

Title: OMEGA vs CITIZEN

Sub-title: Facebook analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

·         OMEGA is a very popular brand on Facebook having 1,235,984 likes and 1,219,858 followers on its verified page. It shows all the updated notification about the new launches, promotional events organized by them and many more updates.

·         OMEGA usually post their updates on daily basis.

·         On an average its Facebook page gets around 1.5k likes, 50 shares and includes many other activities on its page.

A recent post which was posted on Facebook, regarding a Golf match which was won by a famous player El Niño in Omega Dubai deserts. It was a promotional event placed in Dubai by Omega. This post got the highest likes and shares in the month of February (2.1k likes, 89 shares).

Keywords used in the posts are: Moonwatch, Omega Golf Dubai, Omega Watch, and Vintage Omega Watch.

OMEGA comes under the 50-50 rule as it has many recent posts which includes the new launches of the product, Promotional events, Sponsorships and gifts to celebrities and stars.

  

CITIZEN

·         Citizen is also a popular brand which has promoted a multi-cultural mindset that fosters excellence and creativity. It has its brand name tribute to the workers who first made the watch in the year 1918 to address the citizen of the brand user.

·         It has total 164,200 likes and 159,168 followers on Facebook.

·         Citizen usually post their updates on an average of every 2 days.

·         On an average Citizen’s Facebook page gets around 1.5-1.8k likes, around 35 comments on each posts with around 50-60 shares.

One of the recent and most liked post was on the Valentine’s week which shows the CITIZEN watch in the girl’s hand having flowers with her.

The following post was posted on February 10, 2017 which has got 3.7k likes, 56 shares and 9 comments till now which is the highest in the recent posts.

Keywords used in the posts are: MyCitizen, Citizen Watch US,

CITIZEN does pass the rule of 50-50 as it has many promotions going on in their posts with their recent updates of their new launches and industries. CITIZEN is also engaged in many other events as a sponsor or partner.

  

                              

In comparison of both Brands on Facebook, CITIZEN has more like and followers on Facebook and is loved by many on the same. Looking through all perspectives, CITIZEN has more fan following on Facebook.

Rolex and Bell & Ross on Facebook

Rolex has nearly six million Facebook followers, whereas Bell & Ross on has almost three hundred thousand. They both are highly prestigious brands; with long lasting value. Both Rolex and Bell & Ross has a posting frequency of 2-3 Post weekly. Both companies, post their new products, highlights of their products etc.

 Differences between Rolex and Bell & Ross:

Rolex	Bell & Ross
·      Rolex post videos of sponsored tennis players ·      Rolex seems to be trying to reach businessmen, or the Men ·      Rolex Portrays Royalty, class, and important	·      Bell & Ross is still not as popular brand as Rolex, so they were celebrating 100k followers on Instagram, with prizes etc. ·      Bell & Ross is trying to connect with young adults, as they have appealing square watches, with amazing looking watches. ·      Bell & Ross represent thrill, adventure.

Similarities between Rolex and Bell & Ross:

·      They are both Highly, expensive brands, Rolex being the more prestigious and expensive but price wise there is not much difference.

·      High quality material, and craftsmanship

MONTBLANC vs GUCCI on Facebook

Montana is very active on Facebook and posts articles, pictures and videos on daily basis. Montana posts contents for its entire product but as it focuses more on watches and writing instruments, the company has kept a picture of a watch as a cover post. The content consists of psychological facts 

products which let customer to look into the product. As to indicate itself as a prestige brand, the articles and posters state that their products are designed by reputed designers. In order to promote the brand,  Mont Blanc sponsors award events. Recently, It sponsored “The SAG Awards 2017”

In regarding to increase Search engine Optimization, Mont Blanc uses keywords like the event names, “The Screen Actor Guild Awards”, “Mont Blanc at THE SAF Awards”, “Mont Blanc leather collection”. In order to position it’s one of the segment for watches, they have used the key word, “For the Pioneer". In order to promote their automatic watch, they branded using keyword “The racing spirit”. Their most successful campaign was the “30 challenges in 5 
days”

• Luxury Watches on Facebook

Link: https://www.facebook.com/WatchesOnNet/ 

Tag Heuer and Fossil on Facebook

Both Tag Heuer and Fossil have an active Facebook page having 2.8 million likes. As Tag Heuer is a brand whose only product is watches, that’s why posts of Tag Heuer on Facebook is most of the times related to watches, whereas Fossil is a brand with many products and so post variety of posts on Facebook to promote all of their products. Following are the analysis made on the Facebook page of Tag Heuer and Fossil.

Popular Post of Fossil on Facebook.

Popular post of Tag Heuer on Facebook.

• From the timeline of Tag Heuer, it seems to be that they sponsor or participate in sports activities, whereas Fossil focuses more towards the trends and make their website up-to-date.
• Tag Heuer and Fossil are more intensive towards their product than to what’s happening outside their product and brand as well. So, they don’t follow the 50/50 rule.
• The posts of Tag Heuer are mostly about the details of their product and sometimes promotional with some sports event, whereas in the case of Fossil, their posts are always related to their product with some attractive pictures of models used by fossil to promote their brand.
•  The words more often used by Tag Heuer was style, perfect on their Facebook page, however Fossil use the word  gift, trending more commonly on their Facebook page.
• An estimate number of likes, comments & shares of posts of Tag Heuer is from 700-5000 to  likes, 25-60 comments & 20-100 shares whereas Fossil gets on an average 300-15000 likes, 15-35 comments, 10-30 hares.
• The most successful post by Tag Heuer was their new mesmerizing skeletonised dial watch launched earlier this year. Tag Heuer got an outstanding number of 6.2k likes with more than 55 comments and 167 shares. The reason behind the success of this post by Tag Heuer is the attractive look of the watch and way of presenting it was also impressive.
• Successful post of Fossil was their product Q motion Fossil, i.e. a device to monitor your sleep and activities you do. They’ve got 11k likes and 39 comments with 118 shares.