OMEGA vs CITIZEN on Facebook

Title: OMEGA vs CITIZEN

Sub-title: Facebook analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

·         OMEGA is a very popular brand on Facebook having 1,235,984 likes and 1,219,858 followers on its verified page. It shows all the updated notification about the new launches, promotional events organized by them and many more updates.

·         OMEGA usually post their updates on daily basis.

·         On an average its Facebook page gets around 1.5k likes, 50 shares and includes many other activities on its page.

A recent post which was posted on Facebook, regarding a Golf match which was won by a famous player El Niño in Omega Dubai deserts. It was a promotional event placed in Dubai by Omega. This post got the highest likes and shares in the month of February (2.1k likes, 89 shares).

Keywords used in the posts are: Moonwatch, Omega Golf Dubai, Omega Watch, and Vintage Omega Watch.

OMEGA comes under the 50-50 rule as it has many recent posts which includes the new launches of the product, Promotional events, Sponsorships and gifts to celebrities and stars.

  

CITIZEN

·         Citizen is also a popular brand which has promoted a multi-cultural mindset that fosters excellence and creativity. It has its brand name tribute to the workers who first made the watch in the year 1918 to address the citizen of the brand user.

·         It has total 164,200 likes and 159,168 followers on Facebook.

·         Citizen usually post their updates on an average of every 2 days.

·         On an average Citizen’s Facebook page gets around 1.5-1.8k likes, around 35 comments on each posts with around 50-60 shares.

One of the recent and most liked post was on the Valentine’s week which shows the CITIZEN watch in the girl’s hand having flowers with her.

The following post was posted on February 10, 2017 which has got 3.7k likes, 56 shares and 9 comments till now which is the highest in the recent posts.

Keywords used in the posts are: MyCitizen, Citizen Watch US,

CITIZEN does pass the rule of 50-50 as it has many promotions going on in their posts with their recent updates of their new launches and industries. CITIZEN is also engaged in many other events as a sponsor or partner.

  

                              

In comparison of both Brands on Facebook, CITIZEN has more like and followers on Facebook and is loved by many on the same. Looking through all perspectives, CITIZEN has more fan following on Facebook.