Fan pages of OMEGA

Title: OMEGA vs CITIZEN

Sub-title: Fan-pages of OMEGA 

Author’s name: Daksh Gaur

Fan pages of Omega

Facebook:

As the above screenshot shows the unofficial site of OMEGA watches which tells us information about the vintage watches of the brand.

Total likes: 1512, followers: 1516.

https://www.facebook.com/Omega-Vintage-Watches-173008849376289/

Twitter:

OMEGA brand has a fan page in which they are selling used and the copies of OMEGA watches. They have 98 followers and have 96 Tweets.

https://twitter.com/omegawatchesmen

YouTube

This OMEGA fan page on Youtube tells inside story of all omega watches and also share the same videos as on the verified OMEGA homepage.

https://www.youtube.com/channel/UCzm4TAWrJVxaZqu2azQshcw

OMEGA's Digital Marketing Campaign

Title: OMEGA 

Sub-title: Content marketing for OMEGA

Author’s name: Daksh Gaur

DISCLAIMER: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”. 

Our Digital Campaign for the launch will be for the famous watch brand OMEGA.

In the past the brand campaign was done in the most famous way which is the way of Commercials. We all know the James Bond series in which one of the movie Skyfall 007 had the commercial and advertisements in the media of the brand’s watch.

If having the authority to launch a new campaign for the brands promotion, we would come up with the new idea of marketing or products digitally.

As the Family Day is just round the corner, we can have our promotional offer for families of Young professionals, and working people.

We will start the offer with having a package discount to families in which if they will buy minimum two watches they will get a 30% discount on the purchase.

For male working professionals with family, we can give them special discounts for them as a 25 % and and additional 10 % for their wives.

Our goal for this Family Day would be to make all the watch lovers to be a part of the OMEGA family.

In terms of Social Media Platform, we would choose facebook and Twitter as both of these platform have huge opportunity to get more customers, views, shares and likes on our pages.

As we already have huge amount of followers on Facebook and Twitter, we will come up with a video in which all the watches would be shown as a slideshow and would greet everyone to attend our campaign on the respective social media.

The huge offer and amazing watches would encourage people check the links out and look into the details of the offers.

We will also come with posters and pictures of our new and existing models to refresh the followers’ memory about our products.

Link to the video:  https://youtu.be/tSGlRwTyl3Q

Posters

         

              

OMEGA vs CITIZEN on YouTube

Title: OMEGA vs CITIZEN

Sub-title: YouTube analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

Omega

OMEGA’s YouTube Channel shows that they post 2 videos a month on an average which includes the video of: The watch getting tested in the NASA, New watch launch video and watch’s advertisement done by having celebrity as a partner. They basically show industry related content including the promotions, advertisements and launching of new watches.

Their YouTube channel has total 20,562,654 views, 319 videos and undefined Subscribers.

https://www.youtube.com/watch?v=A_IZVfWo5z0

OMEGA has the most famous video on YouTube which shows their ne festive collection in a beautiful style. The video got 138,888 views till now and was posted on December 1, 2016.

They description shown in the video content contains: The homepage of the brand, http://omegawatches.com, and keywords- OMEGA’s festive collection.

CITIZEN

CITIZEN’s Youtube channel shows that they upload their videos once a month. Some of the video were uploaded a few times in a month.

·         Their collection of videos include the videos of design, smart watch, collections, and advertisements in which the watches are shown.

·         They show an industry based content which mostly includes the videos of the configuration of the watches.

·         Its Youtube channel has total 2572 subscribers, 47 videos.

https://www.youtube.com/watch?v=P8yfJ6s-XNw

CITIZEN’s most famous video was uploaded on 1 September, 2016 which got the highest number of views and likes on any of the recent videos (28,885 views). The video shows their new model of the watches which has Bluetooth in it which will embed them into the smart world.

The description of the video includes: the link to the CITIZEN Bluetooth watch website- http://www.citizenwatch-global.com/bluetoothwatch/index.html

If we compare the YouTube channel of both brands, OMEGA looks more powerful and attractive to the viewers than CITIZEN which the numbers of views and subscriber shows.

OMEGA & CITIZEN on twitter

Title: OMEGA vs CITIZEN

Sub-title: Twitter analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

As the screenshot shows that OMEGA has a good number of following on Twitter which is 171K with total 2238 number of tweets on its verified page.

·         OMEGA has pretty much same content as on Facebook which includes gift items given to celebs, Taken part in a show or an event as a sponsor or as a partner.

·         It totally does follow 50-50 rule as it takes part in all the promotional events and also posts about the new watches they are launching, one of which in Moonwatch which is going crazy on all social media.

·         OMEGA tweet mostly each day any hour to give updates to their followers.

OMEGA’s most famous tweet in past 25 tweets was about the modern face of a classic watch which comes under the Moonwatch- Speedmaster. On Jan. 27

The tweet has total 299 likes and 92 retweets which is the highest numbers amongst the most recent ones.

The keyword used in it are: omegawatches, moonphase, #Moonwatch.

CITIZEN

As the above screenshot shows about the CITIZEN twitter page which has 23.7K followers with 2763 tweets and 1891 as an average number of likes.

·         CITIZEN tweet their updates once every 5 days on an average as compared within the last 25 tweets.

·         Its tweets does talk about the new watches they are launching, the new events they are sponsoring or hosting and the details about their brand and industry they are in.

·         The above point concludes that it comes under the 50-50 rule where everything is tweeted about the brand.

The following post was the tweet famous tweet amongst the past 25 tweets as it shows the new watch of CITIZEN with an Eco-Drive Mesh Chronograph work. It grabbed the highest number of likes and retweets which were: 47 like and 17 retweets.

Keywords: #BlueMonday, citizenwatch.

In comparison of both OMEGA and CITIZEN watches on twitter, OMEGA was taken into more consideration as it has got more number of followers and likes on the post.

OMEGA vs CITIZEN on Facebook

Title: OMEGA vs CITIZEN

Sub-title: Facebook analysis of OMEGA and CITIZEN

Author’s name: Daksh Gaur

OMEGA

·         OMEGA is a very popular brand on Facebook having 1,235,984 likes and 1,219,858 followers on its verified page. It shows all the updated notification about the new launches, promotional events organized by them and many more updates.

·         OMEGA usually post their updates on daily basis.

·         On an average its Facebook page gets around 1.5k likes, 50 shares and includes many other activities on its page.

A recent post which was posted on Facebook, regarding a Golf match which was won by a famous player El Niño in Omega Dubai deserts. It was a promotional event placed in Dubai by Omega. This post got the highest likes and shares in the month of February (2.1k likes, 89 shares).

Keywords used in the posts are: Moonwatch, Omega Golf Dubai, Omega Watch, and Vintage Omega Watch.

OMEGA comes under the 50-50 rule as it has many recent posts which includes the new launches of the product, Promotional events, Sponsorships and gifts to celebrities and stars.

  

CITIZEN

·         Citizen is also a popular brand which has promoted a multi-cultural mindset that fosters excellence and creativity. It has its brand name tribute to the workers who first made the watch in the year 1918 to address the citizen of the brand user.

·         It has total 164,200 likes and 159,168 followers on Facebook.

·         Citizen usually post their updates on an average of every 2 days.

·         On an average Citizen’s Facebook page gets around 1.5-1.8k likes, around 35 comments on each posts with around 50-60 shares.

One of the recent and most liked post was on the Valentine’s week which shows the CITIZEN watch in the girl’s hand having flowers with her.

The following post was posted on February 10, 2017 which has got 3.7k likes, 56 shares and 9 comments till now which is the highest in the recent posts.

Keywords used in the posts are: MyCitizen, Citizen Watch US,

CITIZEN does pass the rule of 50-50 as it has many promotions going on in their posts with their recent updates of their new launches and industries. CITIZEN is also engaged in many other events as a sponsor or partner.

  

                              

In comparison of both Brands on Facebook, CITIZEN has more like and followers on Facebook and is loved by many on the same. Looking through all perspectives, CITIZEN has more fan following on Facebook.

Content Marketing Idea for Rolex

Suggestion for Rolex on a campaign idea. They should be more socially active, and provide minor discounts. But my idea is, “Try out friends/families Rolex’. In this campaign, people will try wearing their friend or family’s Rolex and see if they like it. As Rolex is amazing brand, make great watches. It would be impossible to be not like that experience.

So, now the person that tried, would also want to buy one. Or at least want it more than ever. Because they have the “tasted the blood”. They can post on their social media, and post the user created content.

Goals would include multiplying Rolex’s sales. Also, it will make Rolex more approachable, and higher demand brand then it already is. This campaign would ideal to start around October, throughout First week of January.

Promotions may include, Facebook and Magazine ads. Facebook, since it is has a broader audience, and magazine because they will attract the right type of audience.

When someone tries on the Rolex, they will either want to buy one right away or put it on their bucket list. Like I have, a Rolex is on top of it.

Rolex and Bell & Ross on Youtube

Rolex has many videos, and they post at a frequency of at least one video a week. Rolex’s most of the videos are about the watch because glamorous, beautiful, and cutting edge craftsmanship. Rolex also includes videos of art, sports, and music. They are all related to the kind of events high class (rich people in plain language) would be either doing or watching.

Bell and Ross whereas, have a fighter jet on the banner, and have the uploading frequency of one video per month. Most of their videos are about their watches, whereas they also have Formula 1 cars, high speed bikes in their videos.

The kind of videos they post reflect back on the kind of people they target and image they have, or want to build upon. Rolex goes after high end, royal, rich, and exclusive consumers. Whereas Bell & Ross has this image, that portrays those who buy Bell & Ross are adventurous and fearless.

Most viewed video on Bell & Ross YouTube page is BR-X1 Tourbillon Sapphire with six hundred thousand views. Video is about a Limited-Edition Watch which is worth $495,000 USD. It is elegant watch

Most viewed video on Rolex’s YouTube page is “Rolex presents: South Face Annapurna (Extended). It is a twenty-seven-minute episode.

Rolex has fifty-two thousand YouTube subscribers, and seven million views. We are unable to see Bell & Ross’s number of YouTube Subscribers; they have two and half million channel views.