Both Tag Heuer and Fossil have an active Facebook page
having 2.8 million likes. As Tag Heuer is a brand whose only product is
watches, that’s why posts of Tag Heuer on Facebook is most of the times related
to watches, whereas Fossil is a brand with many products and so post variety of
posts on Facebook to promote all of their products. Following are the analysis
made on the Facebook page of Tag Heuer and Fossil.
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| Popular Post of Fossil on Facebook. |
 |
| Popular post of Tag Heuer on Facebook. |
- From the timeline of Tag Heuer, it seems to be
that they sponsor or participate in sports activities, whereas Fossil focuses
more towards the trends and make their website up-to-date.
-
Tag Heuer and Fossil are more intensive towards
their product than to what’s happening outside their product and brand as well.
So, they don’t follow the 50/50 rule.
- The posts of Tag Heuer are mostly about the
details of their product and sometimes promotional with some sports event,
whereas in the case of Fossil, their posts are always related to their product
with some attractive pictures of models used by fossil to promote their brand.
- The words more often used by Tag Heuer was style, perfect on their Facebook page, however Fossil use the word
gift, trending more commonly on their
Facebook page.
- An estimate number of
likes, comments & shares of posts of Tag Heuer is from 700-5000 to likes, 25-60 comments & 20-100 shares
whereas Fossil gets on an average 300-15000 likes, 15-35 comments, 10-30 hares.
- The most successful post by Tag Heuer was their
new mesmerizing skeletonised dial watch launched earlier this year. Tag Heuer
got an outstanding number of 6.2k likes with more than 55 comments and 167
shares. The reason behind the success of this post by Tag Heuer is the
attractive look of the watch and way of presenting it was also impressive.
-
Successful post of Fossil was their product Q
motion Fossil, i.e. a device to monitor your sleep and activities you do.
They’ve got 11k likes and 39 comments with 118 shares.
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