MONTBLANC vs GUCCI on Facebook

Montana is very active on Facebook and posts articles, pictures and videos on daily basis. Montana posts contents for its entire product but as it focuses more on watches and writing instruments, the company has kept a picture of a watch as a cover post. The content consists of psychological facts 

products which let customer to look into the product. As to indicate itself as a prestige brand, the articles and posters state that their products are designed by reputed designers. In order to promote the brand,  Mont Blanc sponsors award events. Recently, It sponsored “The SAG Awards 2017”

In regarding to increase Search engine Optimization, Mont Blanc uses keywords like the event names, “The Screen Actor Guild Awards”, “Mont Blanc at THE SAF Awards”, “Mont Blanc leather collection”. In order to position it’s one of the segment for watches, they have used the key word, “For the Pioneer". In order to promote their automatic watch, they branded using keyword “The racing spirit”. Their most successful campaign was the “30 challenges in 5 
days”

• Luxury Watches on Facebook

Link: https://www.facebook.com/WatchesOnNet/