MONT BLANC vs GUCCI on Twitter
Both brand’s content
is almost similar to content shared on Facebook. The frequency pf both brands
is almost same and tweet almost every day. Mont Blanc talks about the limited edition
products, new products, designers. It also promotes its marketing campaigns
on twitter. Mont Blanc also shares
articles. It attracts costumer by telling facts related to its latest products
so that they tend to open and watch, that how can that product benefit. It
brings up online contest and posts pics of the places, where the winners are
awarded tour packages. The videos posted on twitter page of Mont Blanc features
famous personalities. Innovation in new products can also be seen from twitter
post of Mont Blanc. Gucci tweet shows more of artistic stuffs. It tweets posts
from pictures taken all around the world. As the brand is nature oriented, it
promotes campaigns of natural products like bamboo. They have sent
personalities throughout the world and captured Gucci. It hosts award shows and
post tweets and pictures from the award functions. China is a big market for
Gucci products and so on the Chinese new year, they came up with an animation
and wished everyone a Chinese New Year. It has focused more to promote the
brand than the product.
- QP watches magazine twitter page
Link: https://twitter.com/qp_editors
No comments:
Post a Comment