Title: OMEGA
Sub-title: Content marketing for OMEGA
Author’s name: Daksh Gaur
DISCLAIMER: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.
Our Digital Campaign for the launch will be for the famous watch brand OMEGA.
In the past the brand campaign was done in the most famous way which is the way of Commercials. We all know the James Bond series in which one of the movie Skyfall 007 had the commercial and advertisements in the media of the brand’s watch.
If having the authority to launch a new campaign for the brands promotion, we would come up with the new idea of marketing or products digitally.
As the Family Day is just round the corner, we can have our promotional offer for families of Young professionals, and working people.
We will start the offer with having a package discount to families in which if they will buy minimum two watches they will get a 30% discount on the purchase.
For male working professionals with family, we can give them special discounts for them as a 25 % and and additional 10 % for their wives.
Our goal for this Family Day would be to make all the watch lovers to be a part of the OMEGA family.
In terms of Social Media Platform, we would choose facebook and Twitter as both of these platform have huge opportunity to get more customers, views, shares and likes on our pages.
As we already have huge amount of followers on Facebook and Twitter, we will come up with a video in which all the watches would be shown as a slideshow and would greet everyone to attend our campaign on the respective social media.
The huge offer and amazing watches would encourage people check the links out and look into the details of the offers.
We will also come with posters and pictures of our new and existing models to refresh the followers’ memory about our products.
Posters
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