Title: OMEGA vs CITIZEN
Sub-title: YouTube analysis of OMEGA and CITIZEN
Author’s name: Daksh Gaur
Omega
OMEGA’s YouTube Channel shows that they post 2 videos a month on an average which includes the video of: The watch getting tested in the NASA, New watch launch video and watch’s advertisement done by having celebrity as a partner. They basically show industry related content including the promotions, advertisements and launching of new watches.
Their YouTube channel has total 20,562,654 views, 319 videos and undefined Subscribers.
OMEGA has the most famous video on YouTube which shows their ne festive collection in a beautiful style. The video got 138,888 views till now and was posted on December 1, 2016.
They description shown in the video content contains: The homepage of the brand, http://omegawatches.com, and keywords- OMEGA’s festive collection.
CITIZEN
CITIZEN’s Youtube channel shows that they upload their videos once a month. Some of the video were uploaded a few times in a month.
· Their collection of videos include the videos of design, smart watch, collections, and advertisements in which the watches are shown.
· They show an industry based content which mostly includes the videos of the configuration of the watches.
· Its Youtube channel has total 2572 subscribers, 47 videos.
CITIZEN’s most famous video was uploaded on 1 September, 2016 which got the highest number of views and likes on any of the recent videos (28,885 views). The video shows their new model of the watches which has Bluetooth in it which will embed them into the smart world.
The description of the video includes: the link to the CITIZEN Bluetooth watch website- http://www.citizenwatch-global.com/bluetoothwatch/index.html
If we compare the YouTube channel of both brands, OMEGA looks more powerful and attractive to the viewers than CITIZEN which the numbers of views and subscriber shows.
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