Title: OMEGA vs CITIZEN
Sub-title: Twitter analysis of OMEGA and CITIZEN
Author’s name: Daksh Gaur
OMEGA
As the screenshot shows that OMEGA has a good number of following on Twitter which is 171K with total 2238 number of tweets on its verified page.
· OMEGA has pretty much same content as on Facebook which includes gift items given to celebs, Taken part in a show or an event as a sponsor or as a partner.
· It totally does follow 50-50 rule as it takes part in all the promotional events and also posts about the new watches they are launching, one of which in Moonwatch which is going crazy on all social media.
· OMEGA tweet mostly each day any hour to give updates to their followers.
OMEGA’s most famous tweet in past 25 tweets was about the modern face of a classic watch which comes under the Moonwatch- Speedmaster. On Jan. 27
The tweet has total 299 likes and 92 retweets which is the highest numbers amongst the most recent ones.
The keyword used in it are: omegawatches, moonphase, #Moonwatch.
CITIZEN
As the above screenshot shows about the CITIZEN twitter page which has 23.7K followers with 2763 tweets and 1891 as an average number of likes.
· CITIZEN tweet their updates once every 5 days on an average as compared within the last 25 tweets.
· Its tweets does talk about the new watches they are launching, the new events they are sponsoring or hosting and the details about their brand and industry they are in.
· The above point concludes that it comes under the 50-50 rule where everything is tweeted about the brand.
The following post was the tweet famous tweet amongst the past 25 tweets as it shows the new watch of CITIZEN with an Eco-Drive Mesh Chronograph work. It grabbed the highest number of likes and retweets which were: 47 like and 17 retweets.
Keywords: #BlueMonday, citizenwatch.
In comparison of both OMEGA and CITIZEN watches on twitter, OMEGA was taken into more consideration as it has got more number of followers and likes on the post.
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