Tag Heuer and Fossil on YouTube

• Tag Heuer brand posts at least 10 videos per month regularly whereas Fossil brand uploads 6-7 videos per month but not at a constant rate as in some months they upload up to only 2-3 videos.
• Tag Heuer brand usually have sports in their videos. They post the videos of famous sports like football, cyclists, car and bike racing, boxing, surfing and swimming. They are always present on events like famous leagues and tournaments. They have famous stars in their videos like Mohammad Ali, Mat Hummels, Tom Brady and many more superstars. On the other side Fossil usually display the watch as a gift product. They always promote on them on specials events in a year like valentine day. Aside from this they focus on giving the details of watch in most of their videos.
• Tag Heuer latest video that was very successful was about one week ago in which a BMC rider was in race and got about two thousand views and other was about three months ago that was a tribute to Mohammad ali and it got half million views whereas Fossil brand has its most successful videos about three to four months ago and in both the new addition of functions was displayed.
• Tag Heuer videos was so successful because of well-known personalities as Mohammad Ali whereas fossil videos were famous due to the unique features they provided for customers.
• Both of the brands have great quantifiable data. Firstly Tag Heuer have 32540 subscribers and have 355 videos and are linked to various social sites as twitter, Facebook and Instagram. On the other side Fossil brand have 0nly 9786 subscribers and they have posted only 90 videos and their links are Facebook, twitter, Instagram, pin interest and google.

  

  Most Viewed video of Tag Heuer presenting Mohammad Ali.

  
  

  

  Most Viewed video of Fossil presenting Fossil Q(Smart Watch).