Rolex has
nearly six million Facebook followers, whereas Bell & Ross on has almost
three hundred thousand. They both are highly prestigious brands; with long
lasting value. Both Rolex and Bell & Ross has a posting frequency of 2-3
Post weekly. Both companies, post their new products, highlights of their
products etc.
Differences between Rolex and Bell & Ross:
Rolex
|
Bell
& Ross
|
·
Rolex post videos of sponsored tennis players
·
Rolex seems to be trying to reach businessmen, or the Men
·
Rolex Portrays Royalty, class, and important
|
·
Bell & Ross is still not as popular brand as Rolex, so they were
celebrating 100k followers on Instagram, with prizes etc.
·
Bell & Ross is trying to connect with young adults, as they have
appealing square watches, with amazing looking watches.
·
Bell & Ross represent thrill, adventure.
|
Similarities
between Rolex and Bell & Ross:
· They are both Highly, expensive
brands, Rolex being the more prestigious and expensive but price wise there is
not much difference.
· High quality material, and craftsmanship
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