Content Marketing Idea for Tag Heuer

• In my opinion, being a digital marketer for Tag Heuer, Tag Heuer can start live streaming their sports activities and those moments when they launch their products. In this way, Tag Heuer can grab huge amount of audience.
• Live Streaming on some special occasions too can grab a lot of people towards Tag Heuer.
• Because 2016 was reported a successful year for live streaming. Facebook, Instagram, Twitter, and many more social medias introduced live steaming and most of the products even apple launched their product IPhone 7 and Plus with live streaming the press conference.
• In this way, Tag Heuer can engage people towards their watch and as the social media notifies their users about the live streaming of something, Tag Heuer can grab attention from people whenever they are live streaming.
• Through live streaming, Tag Heuer can notice how many people currently are interested in watching there live video and how well they are performing by noticing how many people are actually staying on their video.
• Following is an example of a sport activity grabbing attention of people through live video and in the same way Tag Heuer can make some posters and promote this activity.
• The goals for this concept would be to grab audience towards Tag Heuer and noticing how many people actually like Tag Heuer, so that other marketing strategies can also be measured through it. Live streaming the sports activities will bring all the sports fans towards Tag Heuer page and so, Tag Heuer can be promoted in this way. By including live streaming videos of some fashion shows featuring there watch also can grab a lot of likes and shares on their page and so Tag Heuer can gain popularity on social Medias.
• This new idea by Tag Heuer can be promoted through the posters of the sport, for example: a poster of sport printed by Tag Heuer and showing that you may watch the event even if you are at home.

A Example for Content Marketing for Live Streaming.

 
Note: This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.