Title: OMEGA
Sub-title: Content marketing for OMEGA
Author’s name: Daksh Gaur
DISCLAIMER: “This is a student-concept for a
Sheridan Pilon School of Business Digital Marketing Course”.
Our Digital
Campaign for the launch will be for the famous watch brand OMEGA.
In the past the
brand campaign was done in the most famous way which is the way of Commercials.
We all know the James Bond series in which one of the movie Skyfall 007 had the
commercial and advertisements in the media of the brand’s watch.
If having the
authority to launch a new campaign for the brands promotion, we would come up
with the new idea of marketing or products digitally.
As the Family Day is just round the corner, we can have our
promotional offer for families of Young professionals, and working people.
We will start the
offer with having a package discount to families in which if they will buy
minimum two watches they will get a 30% discount on the purchase.
For male working
professionals with family, we can give them special discounts for them as a 25
% and and additional 10 % for their wives.
Our goal for this
Family Day would be to make all the watch lovers to be a part of the OMEGA
family.
In terms of Social
Media Platform, we would choose facebook and Twitter as both of these platform
have huge opportunity to get more customers, views, shares and likes on our
pages.
As we already have
huge amount of followers on Facebook and Twitter, we will come up with a video
in which all the watches would be shown as a slideshow and would greet everyone
to attend our campaign on the respective social media.
The huge offer and
amazing watches would encourage people check the links out and look into the
details of the offers.
We will also come
with posters and pictures of our new and existing models to refresh the
followers’ memory about our products.
Posters
Seems Interesting... :-)
ReplyDelete