Rolex and Bell & Ross on Youtube

Rolex has many videos, and they post at a frequency of at least one video a week. Rolex’s most of the videos are about the watch because glamorous, beautiful, and cutting edge craftsmanship. Rolex also includes videos of art, sports, and music. They are all related to the kind of events high class (rich people in plain language) would be either doing or watching.

Bell and Ross whereas, have a fighter jet on the banner, and have the uploading frequency of one video per month. Most of their videos are about their watches, whereas they also have Formula 1 cars, high speed bikes in their videos.

The kind of videos they post reflect back on the kind of people they target and image they have, or want to build upon. Rolex goes after high end, royal, rich, and exclusive consumers. Whereas Bell & Ross has this image, that portrays those who buy Bell & Ross are adventurous and fearless.

Most viewed video on Bell & Ross YouTube page is BR-X1 Tourbillon Sapphire with six hundred thousand views. Video is about a Limited-Edition Watch which is worth $495,000 USD. It is elegant watch

Most viewed video on Rolex’s YouTube page is “Rolex presents: South Face Annapurna (Extended). It is a twenty-seven-minute episode.

Rolex has fifty-two thousand YouTube subscribers, and seven million views. We are unable to see Bell & Ross’s number of YouTube Subscribers; they have two and half million channel views.